National Campaign & Brand Rollout, Print Production, Visual Merchandise & Display
Levis Pride 2020 Collection
Designed, printed, fabricated and installed in the menswear sections of David Jones Bondi Junction and CBD Market Street, Levi’s made good use of Unico Creative’s comprehensive solutions to bring their Pride 2020 Collection concept to life. The design team created 3D renders and visualisations with the Unico factory fabricating coloured and clear acrylic panels, prints, floor panels, box magnetics and Chrome SAV overprinted with gradients (to create a sparkling effect). With limited space for installation and format, the install team worked to deadline while handling logistics – particularly with delicate acrylic panels.