National Campaign & Brand Rollout, Visual Merchandise & Display
Mimco Lunar New Year Store Display
To celebrate launch of the Lunar New Year, Mimco approached the Unico team for their full-service visual merchandising solutions in David Jones Sydney. Showcasing their Rosie accessories collection inspired by the lunar year of the rat, Unico were supplied with creative direction and charged with industrial design, fabrication and production. From the Unico factory, a print was selected for Mimco’s Rose Quartz, combining white and pink for a gradient appearing opaque in sections, alongside the fabrication and production of fragile acrylic boxes and panels. With limited foot print for execution, Unico’s installation team needed to deliver to deadline, handling the logistics of the delicate boxes and panels while installing outside of David Jones’ opening hours.